In the glittering world of five-star hospitality, where precision meets perfection, it’s often the human story that leaves the deepest mark. Meet Maximilian Busch – or simply “Max,” as he’s known to industry insiders – Sales Manager at the iconic Badrutt’s Palace Hotel in St. Moritz.
With a career that spans a decade and a journey that began in the Alpine charm of Austria and matured across Asia, the Middle East, and Europe, Max brings more than experience to the table – he brings soul.
From Childhood Wonder to Career Calling
For Max, hospitality wasn’t just a profession – it was a curiosity-turned-calling. “My family used to spend every Christmas in a small village in Austria called Saalbach,” he recalls. “Since I was four, I was fascinated – watching waiters carry three plates at once, wondering what happened behind that mysterious kitchen door no guest could enter.”
That childhood wonder grew into a professional path when, at 17, Max landed his first internship at Zurich’s legendary Baur au Lac. “After that, the decision was clear. I wanted to find my own way in this world of elegant chaos and meaningful connection.”
More Than a Job: The Human Touch
Now at Badrutt’s Palace, Max’s approach goes far beyond job titles and sales targets.
“What truly fascinates me is the emotional impact we can create,” he shares.
Inspired by Maya Angelou’s words – “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Max believes that luxury is not just found in chandeliers and Michelin stars, but in the atmosphere a team creates.
“Emotions can’t be bought in a shop. They are to be created by the human touch. They’re crafted through presence, kindness, and care – that’s the magic I try to nurture within our team.”
The Legacy of Badrutt’s Palace
When Max speaks about his current role, there’s a sense of reverence that goes beyond daily responsibilities. Badrutt’s Palace Hotel isn’t just a property – it’s a legend.
Opened in 1896, it helped shape St. Moritz into the birthplace of winter tourism and the pinnacle of Alpine elegance. From royals and Hollywood icons to the world’s most discerning travelers, the hotel has long been a sanctuary for those who seek grandeur with soul.
With its fairytale tower overlooking Lake St. Moritz, exceptional service, and a commitment to evolving luxury, Badrutt’s Palace has earned prestigious accolades, including the Forbes Five-Star award and the coveted Three Michelin Keys. Yet, despite the acclaim, the hotel remains deeply human in spirit – a place where heritage meets innovation.
“Badrutt’s is a property that reinvents itself year after year,” Max explains. “It’s incredibly dynamic. Every person here has the power to make time stop – to create that rare, unforgettable feeling of being home, even when you’re far away.”
Rising to the Challenge
For Max, working at such an iconic address is more than a career milestone – it’s a calling that sharpens his skills and stretches his imagination. “I love working at the highest possible level, with no excuses in detail. Every day challenges me to perform – and I grow personally more than I ever expected.”
Max Busch is part of a new generation of hoteliers – emotionally intelligent, globally minded, and deeply human. At Badrutt’s Palace, he’s not just offering a stay. He’s helping to craft the kind of moments that live on in memory – long after the snow has melted, and the guests have gone home.
Sincerely yours, Maximilian Busch
Sales Manager at the iconic Badrutt’s Palace Hotel in St. Moritz.
