How a recent FAM Trip with WEMA Global revealed the raw, elegant, and magnetic power of Naples for destination weddings.
There are cities you admire from a distance – and then there are cities like Naples: cities that pull you into their rhythm, unsettle your expectations, and leave you changed.
In March 2025, WEMA Global, on the request of Destination Naples, the Naples DMO, and the Councilor of Tourism of the City of Naples, invited 12 international destination wedding planners to experience Naples not from the pages of a brochure – but from within.
The goal? To introduce planners to the city’s layered potential as a luxury destination for weddings and celebrations. The result? A profound shift in perception.
A City That Doesn’t Hide
Naples doesn’t pretend. It doesn’t polish its edges or try to imitate quieter neighbors. What may seem at first like chaos – winding streets, bustling traffic, clotheslines overhead, motorini zigzagging – reveals itself, slowly, as a kind of opera. There is rhythm, there is system, and there is beauty in the contrast. It’s an organized mess. And it’s glorious.
Every cobblestone corner whispers something ancient. Every slice of pizza tells a story of tradition. Every view of the bay, with Vesuvius quietly watching, reminds you that drama and grace live side by side here.
An Itinerary that Sang with Soul
For four days, planners explored Naples from all angles – ceremonial, cultural, culinary, and celebratory.
🗓️ March 24–27, 2025
Every moment was intentional – a balance of immersive experience and professional exploration, carefully designed to showcase pre-wedding, ceremony, and post-wedding potential.
Planners From Around the Globe
From Canada to Georgia, France to the U.S., the planners who joined brought with them vision, questions, and high expectations. And Naples responded – not by being flawless, but by being real. It charmed with its rooftop views, surprised with its variety of venues, and impressed with the warmth and professionalism of its hosts.
Quotes gathered throughout the experience reflected a shared feeling: “Naples isn’t like other destinations – it’s richer. You don’t just plan a wedding here. You create a layered experience.”
The Takeaway: Naples is Ready
The trip made one thing very clear: Naples is not an emerging destination – it is an underestimated one.
It has the venues. It has the cuisine. It has the passion, the history, the theatricality, the sunsets. It also has the infrastructure, the international accessibility, and a community of professionals ready to support extraordinary celebrations.
Naples may not be for the couple seeking a perfectly polished postcard. But it is absolutely for the couple who wants a feeling. Who wants food that tastes like home. Who wants color and noise and soul.
It’s not a backdrop. It’s the ceremony.
“I Do, Napoli” wasn’t about putting the city on a pedestal. It was about letting planners walk its streets, breathe its stories, and feel its pulse.
And for many of them – and their future clients – the answer was clear: yes, Naples. I do.
