Some cities are beautiful. Some cities are smart. Zurich is both. And from two very different perspectives – a luxury wedding planner and an international marketing strategist – we can both say: this is a destination worth watching. Main host @switzerlandweddings.
PART I: FROM LANA – WEDDING PLANNER, LOVER OF BEAUTY, SEEKER OF MAGIC
Hi, I’m Lana – an international destination wedding planner who works with couples looking for elegance, meaning, and seamless luxury. When I plan weddings abroad, I look for more than just venues. I look for places that give couples a feeling – and give me peace of mind. Zurich delivered both.
Here’s what I experienced – and why I now say “Yes” to Zurich.
A Wedding Journey That Begins at 10,000 Feet
The moment I stepped onto my @flyswiss flight, I felt it – calm, intention, elegance. Their SWISS Senses concept is the perfect start for any wedding. The fact that they care about sustainability? It tells me this is a modern luxury brand that gets it.
The Dolder Grand – Where You Can Hear Yourself Say “Wow”
@thedoldergrand isn’t just a hotel. It’s an experience. A city resort surrounded by nature, art, and architecture in the actual city. I stayed in a suite with lake views, visited their 4,000 sqm spa, dined in a private library, and felt like time stopped. This is where you host couples who want to impress, without the noise.
Romance Lives in the Streets
Zurich’s Old Town felt like a film set. We wandered its cobblestone streets, discovered tucked-away corners, and had lunch at @haus_zum_rueden – a venue from 1348 that still holds elegance in its walls. I could imagine an informal rehearsal dinner here after scrolling the streets of Zurich.
The Proposal Becomes the Story
We visited @gubelinjewellery and were so much impressed by the unique story behind each item. It is not just jewelry, it is a masterpiece! Imagine your couple designing their own ring, surrounded by Swiss craftsmanship and rare gems. The emotion in that space? Unmatched.
Dinner Under the Stars, Wine in Hand, Peace in Heart
Our welcome dinner at @buechherrliberg was hosted by @thelivingcircleofficial. It was everything: warm, tasteful, perfectly rustic. Think sunset wine tastings, food you remember forever, and the kind of atmosphere couples dream of but rarely find.
Moments in Between – and They Matter Most
I did sunrise Pilates at the Dolder Spa. Others took art tours. Some did nothing – just relaxed in nature. And it all worked. Zurich gave everyone what they needed without trying too hard.
Even the Logistics Were Romantic
Transfers with @europcar were smooth. Luggage magically appeared. And the train ride to St. Moritz felt like a movie scene. I didn’t have to think – I just got to feel. And that’s rare as a planner.
Honeymoon? You’re Already In It.
After the wedding day, your couple doesn’t have to fly off somewhere. They stay. Boat rides on Lake Zurich. Wine tours. Spa days. This city turns “I Do” into days of effortless joy.
And the Guests? They Felt Everything.
I watched them at every dinner, every walk, every detail. They were taken care of. And they knew it. That’s what makes a destination wedding successful – not just beautiful for the couple, but unforgettable for everyone else too.
So yes – I’ll be recommending Zurich to my couples from now on. Not because it’s trendy. Because it works.
It gives you the story, the style, and the stillness. It’s a luxury without the stress. Romance without the cliché.
And isn’t that what we’re all chasing?
PART II: FROM ALEXA – MARKETING STRATEGIST, BRAND ARCHITECT, CO-FOUNDER OF WEMA GLOBAL
Hi, I’m Alexa – a strategic marketer working with luxury wedding destinations, hotels, and venues worldwide on behalf of WEMA.
Zurich didn’t just impress me. It proved itself. Here’s what I saw – and what you, as a venue, hotel, or destination marketer, should know.
Fly SWISS = First Contact Point With Your Brand
Guests don’t wait until check-in to form an opinion. They start judging the second they board the plane. With @flyswiss, Zurich’s message is clear: we are polished, conscious, curated. That’s luxury branding in motion.
The Dolder Grand @thedoldergrand Isn’t Just a Hotel – It’s PR Gold
Every corner is content-ready. Every moment is a headline. From private dining in The Library to art by Dalí and Murakami – this is a venue where luxury weddings sell themselves visually and emotionally.
Old Town = Legacy Storytelling
In marketing, context is currency. The history of Zurich doesn’t just create atmosphere – it adds depth to your client’s wedding story. It becomes part of the narrative. And that’s what couples want to own.
Gübelin Proves That Pre-Wedding = Pre-Positioning
Why wait until the wedding to start building loyalty? @gubelinjewellery offers luxury couples an emotional experience before the wedding – tying them to the destination in ways most marketers miss.
Dinner at Buech @buechherrliberg: The Power of Slow Luxury
This wasn’t just a meal. It was a branding moment. Every guest became a witness to elegance. And for hotels or DMCs reading this – these are the dinners that live on in Instagram memories and referral conversations.
Wellness, Culture, Nature: The Perfect Marketing Trifecta
Zurich doesn’t force you to choose between calm and culture. It gives you both – in one frame. That’s positioning perfection. Couples crave contrast: spa mornings and city strolls. They want both. Zurich delivers.
Infrastructure Is the Silent Hero of Premium Weddings
The seamless logistics – transfers, timing, luggage – elevated the whole experience. That’s not just operational. It’s brand perception. When it feels flawless, your value rises.
Post-Wedding Revenue Lives Here
Why upsell honeymoons abroad when Zurich keeps the celebration alive? Turn one wedding into four days of curated, monetizable experiences. That’s smart business.
Guests Talk. Give Them Something to Say.
And Zurich did. Every guest became an organic ambassador. That kind of word-of-mouth? You can’t buy it. But you can build it. Zurich shows you how.
So from a brand perspective, here’s my advice:
If you’re a hotel, venue, or tourism board – make Zurich your signature.
If you’re a planner – make it part of your brand promise.
If you’re a couple – say yes. You’ll thank yourself later.
Zurich isn’t just a wedding destination. It’s a luxury positioning tool.
And trust me – you want to be on the right side of it.